Article by Koko Carlucci
Photographs by Natzuka Miliandrovic
Since she was a little girl, Lexie Jansma knew she liked fashion. “It’s in my blood,” she says. “I can’t imagine not being involved in it. I love playing dress up, creating fabulous shows, showcasing amazing designers, working together with a team…”
And now, she’s doing all this in Second Life® as she is organizing the fourth annual Menswear Fashion Week 2013, a clothes, shoes, accessories and much more extravaganza coming up April 19th-27th, 2013, devoted exclusively to the gentleman. Is it as big as it sounds?
“This year we’ll have about 80 stores participating, so you do the math. And I’m really excited as we have a lot of new stores this year taking part. Names such as Countdown, Evolve, Hoorenbeek, Zibska, Dynasty, Flow and Caffeine Wear. And then we have the all-time favorites like Shiki, Gizza Creations, Faster Pussycat and Velvet Elvis.”
Organizing more than 80 stores for a two-week fashion extravaganza sounds like a really daunting task, but that doesn’t intimidates Lexie.
“I’m the owner of Siren Productions,” she explains. “Which is an event production company. I’ve done events for people too, like birthdays and such. But of course, I don’t work alone. Nobody could.”
She pauses, as if reviewing her payroll. “I have one Personal Assistant, Alon Alphaville; a media manager, Merrick Genesis; a model manager, Gryphon Ronas; a head of styling and my official sanity checker, Angelik Lavecchia; an entertainment manager, Paradox Messmer; two consultants, World Undercroft and Steele Sirnah; and two lead builders/sanity checkers, Lorelei Maggs and Locked Semaphore.”
“And that doesn’t include all the models, other builders, script writers, DJs, hosts, photographers and the like,” she adds.
What exactly would be the job description for a sanity checker?
“To keep me sane, of course,” she answers quickly with a laugh.
Though they organize all kind of events, Siren Productions deals mostly with fashion.
“I can’t picture myself doing anything else in my life,” she says. “I wanted to design since I was a little girl. In 4th grade, we had to do these little books and I wrote a bunch of poems for it based on the colors in the crayon box. And each one had a little drawing. In each of my little drawings were women with little tube tops and khaki shorts, with circle heads and triangle noses and curly swirly hair. I have been drawing women and clothes ever since.”
Being involved in the Second Life fashion world for five years, Lexie has had a privileged vantage point to watch the evolution of the industry.
We have come light years,” she says enthusiastically . “When I first started in SL it was pretty much all system clothes and prims. Bling was popular, too popular! Even I wore bling!
“But now, it’s all about mesh,” she continues. “It’s crazy but I think it still has a long way to go. People need to start working with patterns more, because you don’t see a lot of ‘pattern’ mesh clothes, you know, like flowers, stripes, checks, plaids or prints. There are a lot of solids.”
Men are known for not being big fans of going shopping and yet here we have a huge event devoted to men’s fashion, as well as hair, skins, accessories, menswear and even a pose place. Lexie has a different take on men and shopping.
“There is a whole section of men out there who do shop and want great fashion,” she insists. “And I also think women are starting to say: ‘I want a guy who doesn’t wear the same thing every time I see him.’ They want a guy who cares for his avatar and his looks.
“And so, the number of guys who care for their looks is increasing relative to previous years,” she concludes.
That could mean a brighter future for the fashion industry in Second Life and Lexie also sees other aspects.
“I think the fashion industry in SL is like anything else,” she explains. “There are good months and bad months. Besides being seasonal, everybody wants an item when it’s new. So, if the creators aren’t continually releasing new stuff, they are going to hit those lulls.”
Lexie’s final advice for wannabe designers is this: “Do it only if you love it and have a passion for it. And don’t think they are going to make a million dollars to live off. The days of your SL income providing for your real life are over. They disappeared when the real life economy tanked.”
But of course, the fashion industry in Second Life will always be important.
“Sure, otherwise, we would all be running around naked.”
Web site: http://mwfw2013.nywdc.com
Menswear Fashion Week 2013 Schedule
FRIDAY April 19th, 2013
11am-12pm SL Eclipse Fashion Show RUNWAY AREA 1
3-4pm SL EVOLVE, [sYs], INNUENDO Italian Style,Clef De Peau, Birth Fashion Show RUNWAY AREA 2
6-7pm SL Space Odyssey 3010 Fashion Show RUNWAY AREA 1
7-9pm SL ICONically Sexy MWFW 2013 Opening Party
SATURDAY April 20th, 2013
12-1pm SL Rawk Balla’ Baby Fashion Show RUNWAY AREA 2
1-3pm SL AVENUE European Opening Party
4-5pm SL Shiki Fashion Show RUNWAY AREA 1
7-8pm SL (red) Sand, SF Design, Bonetto Style, Xplosion, Step Inside, Fashion Show RUNWAY AREA 2
SUNDAY April 21st, 2013
11am-12pm SL G&D Italian Style, Cashmere & Keane, HOTDIVE, Dino’s Bootique Fashion Show RUNWAY AREA 1
3-4pm SL Dot-be Fashion Show RUNWAY AREA 2
6-7pm SL *just BECAUSE* Fashion Show RUNWAY AREA 1
7-9pm SL Maniera Industry Party
MONDAY April 22nd, 2013
10-11am SL Gabriel Fashion Show RUNWAY AREA 2
2-3pm SL Hoorenbeek, IMaGE Factory, Zakar, VOOM, JFL Menswear, & Redgrave Fashion Show RUNWAY AREA 1
5-6pm SL SCS Design, Glamdammit, Caffeine Wear, Jarythe’s Barbershop, & Amacci Fashion Show RUNWAY AREA 2
6-8pm SL Sl Fierce Industry Party
TUESDAY April 23rd, 2013
11am-12pm SL Razorblade Jacket, Mesh theory, An@archy Ink, & Energie Footwear Fashion Show RUNWAY AREA 1
3-4pm SL Chinese Takeout/House of London, Fatal, Zanzo, Aitui, Dura, & Adjunct Fashion Show RUNWAY AREA 2
6-7pm SL Havok Fashion Show RUNWAY AREA 1
WEDNESDAY April 24th, 2013
10-11am SL -Countdown- Fashion Show RUNWAY AREA 2
11am-1pm SL Gay Archipelago Industry Party
2-3pm SL Vengeful Threads Fashion Show RUNWAY AREA 1
4-5pm SL Faster Pussycat/Velvet Elvis Fashion Show RUNWAY AREA 2
6-7pm SL Viva Las Vegas Fashion Show RUNWAY AREA 1
THURSDAY April 25th, 2013
11am-12pm SL *PosESion* Pose Show RUNWAY AREA 2
3-4pm SL 69 Park Ave Fashion Show RUNWAY AREA 1
6-7pm SL Hawkers House Fashion Show RUNWAY AREA 2
FRIDAY April 26th, 2013
10-11am SL Peau, Signature Skins, Tellaq, Vitamen, Mr. C, Atro Patena, Feel, & Zibska Fashion Show RUNWAY AREA 1
4-5pm SL Dynasty, Flow, Costa Creations, Akeyo, Jeepers Creepers Fashion Show RUNWAY AREA 1
6-7PM SL KMADD Fashion Show RUNWAY AREA 2
7-9pm SL KMADD Industry Party
SATURDAY April 27th, 2013
11am-12pm SL Gizza Creations Fashion Show RUNWAY AREA 1
12-2pm SL Secondnight MWFW 2013 Closing Party
3-4pm SL PeKaS Design Fashion Show RUNWAY AREA 2
5-6pm SL Cartauld’s Fashion Show RUNWAY AREA 1
7-8pm SL Tamiron Forge & Rookhold Fashion Show RUNWAY AREA 2
Below are links to the mentioned stores that are participating in the 2013 Menswear Fashion Week.
Flow and Caffeine Wear
Spring has come and in RL and SL many couples are getting ready for they big day…their wedding. There is much to think about and prepare, and even though there are wedding planners in Second Life as well as in RL, there is still a multitude of decisions to make as far as when and where to have it, how many to invite, and the all important decision for every bride-to-be: the wedding dress.
One of the best designers to go to for wedding ensembles is Sonia28 Jie. Her store, Son!a’s, is one of the premier fashion houses for bridal wear. Her gowns are exquisite and sexy, and will definitely make both the wedding day and evening one to remember. The gown I am wearing in this post is called Lapointe Bridal Gown in Ice. This is also the same gown that was offered by Sonia28 in the Fashion For Life 2013 event earlier this month. So when purchasing this gown, you also help to keep raising money for Relay for Life.
The detail of the lace and satin on this gown is breathtaking, and looks very much like something you would find at a fashionable wedding design house in real life. The delicate veil extends gracefully down the back and the train adds more formal glamour to the whole picture. The ice blue color is perfect for the coming spring and summer wedding season. Any bride wore this dress would look breathtaking, and if ice blue isn’t your color, it comes in several other ones as well.
The gown comes with Lola’s Tango appliers for those ladies to like to wear their outfits ala Tango. In fact, most of the gowns that Sonja has made now have Tango appliers to be worn with them.
Son!a’s also has many designs for the attendants in the wedding party as well, so a bride could find something for her lucky bridesmaids and maid of honor that goes well with this gown. Make beautiful memories in this Lapointe wedding gown from Son!a’s!!
Son!a Lapointe Wedding Gown in Ice Blue (RFL FFL 2013 Version) – Sonia28 Jie
Lazuri Princess of the Forest: Diamond and Spring Dream FFL 2013 Earrings – Zuri Lyric
Damselfly Designs Zoe Updo in Sand Dollar – Shylah Honey
Glam Affair Amberly Jamaica 5 – aida Ewing
Poses courtesy of Posies and Striking Poses
Still have time today to run to the Fashion for Life 2013 to get unique and exclusive items created for this event and help raise funds for the American Cancer Asociation.
[sYs] DIVA RAVE long dress
[sYs] CLEO hair
[sYs] NAOMIE make up – YSIS gold
[sYs] RAMSES Rave – chin jewel[sYs] NAOMIE Skin (Sunlight)- belly pierce
Your Limo to [sYs] @ FFL
Today is the last day to get this amazing creations and help to raise funds for the American Cancer Asosiation.
Featuring LpD for FFL 2013
*LpD* – *Steam Cloud* Dress
*LpD* MakeUp – *Steam Cloud* Complete
*LpD* – *Steam Clouds* Earrings White
*LpD* – *Steam Cloud* Dress
Your Limo to LpD @ FFL
Solidea Folies Tiffany Dress, Head Piece, and Shoes @ FFL
Finesmith Kotar Necklace and Bracelets @ FFL
SYS Naomie Skin in Sunlight @ FFL
White Widow Face Tattoo Cream Black/Pink w/eyeshadow @ FFL
Sauce Vanilla Frosting Lipgloss
Exile Hair Collide Naturals in Marone
HANDverk Flamingo Clutch in Cotton Candy
This and more can be found at FASHION FOR LIFE 2013
Featuring designs made exclusively for FFL 2013:
Allure Exotic Cowl Mini Dress (M-Arcobaleno)
Allure Diva Ankle Boots (M-Arcbaleno)
Lazuri Princess of the Forest – Diamond and Spring Dream FFL 2013 Set
You can find this and many other stunning creations from some of the best designers on the grid at Fashion for Life 2013. FFL 2013 ends Sunday March 17th, so hurry down and grab as many exclusive designs as you can to help RFL SL before it closes!
FFL Designer Credits (with FFL slurls):
Exotic Cowl Mini Dress: Athayus Quan for Allure
Diva Ankle Boots: Athayus Quan for Allure
Princess of the Forest – Diamonds and Spring Dream Set – Lazuri
Other Designers who helped make this look possible:
Kirby Mesh Hair in Honey: Truth Hawks of Truth
Amberly Jamaica 5 Skin: aida Ewing of Glam Affair
*Boom* Liquid Glazed Liner Lashed: Aranel Ah of *Boom*
Fashion for Life 2013 is almost coming to a close this Sunday the 17th, so be sure to check out this amazing event. Shop til you drop for a good cause
LIV-Glam K Collection Caroline Grey Mesh Outfit
D.D.M. Designs Jewelry Le Chocolat Set
Dura Fashion for Life Hair 2
Modish iala Pink Skin in Moka
Just Design Spike Leo Rigged Mesh Shoe TDR Fusion Edition
This and more can be found at FASHION FOR LIFE 2013
Sorry for not post the last days, was a little sick and super busyyyy
Back to blog.
Continuing with the FFL 2013
::: Krystal :::
From March 9th to march 17th
*SoliDea FoliEs* Charme / limited Edition
Posesion Drama 4 Pose Drama for FFL
*SoliDea FoliEs*Isabella FFL
Madrid Solo- Vendetta Lips 2
Madrid Solo- Twice Shy-Selfish Silver
::: Krystal ::: Claire – Jewelry Set
Your Limo to:
“Come Hither “
Featuring the following FFL 2013 Exclusives:
Songfeather Come Hither Silks in Black (16 piece set including jewelry)
Belissima Magdalena Shape 1
Madrid Solo Lying Eyes in Black
Bliensen & MaiTai Hermes Pumps in Black
Designer Credits (with FFL 2013 Slurls):
Songfeather Starr of Songfeather
paty Larimore of Belissima Shapes
Madrid Solo of Madrid Solo
Plurabelle Lazlo of Bliensen & MaiTai
Glance Skins CoCo in Praline: Ava Grau
LeLutka Lana Hair in Bournville: Thora Charron
“IT TAKES EACH OF US TO MAKE A DIFFERENCE FOR ALL OF US.”
FASHION FOR LIFE 2013 opens for one week of non-stop, boundary-breaking, uplifting, shop-till-you-drop, dazzling entertaining events – the magnitude of which we guarantee you have never before experienced – beginning Saturday, March 9 at 12:00 p.m. SLT and ending on March 17, 2013 at 11:00 a.m. SLT with a colossal closing party! Our goal is to raise funds for the American Cancer Society’s RELAY FOR LIFE, the world’s (and SL’s) largest non-profit event which supports, promotes awareness, and gives hope to the millions of people around the globe battling the ravages of cancer on a daily basis – the patients, caregivers, families, research teams, and medical professionals at the forefront of the war against this abysmal disease.
For one week we will come together, celebrate life, honor memories, have a lot of fun, and make a difference. Your jaw will literally drop when you behold architecture inspired by the “Seven Wonders of the World” on NINE Sims designed and built by immensely talented and distinguished SL craftsmen – filled to capacity with art, beauty, color, music, entertainers (including a fire and light show, and fashion shows by SL’s top agencies) that will permeate your senses with the captivating enchantment and breathtaking magic that is FASHION FOR LIFE WEEK!
SOME OF THIS YEAR’S HIGHLIGHTS:
◊ Well over 550 (and growing) never-before-seen fashion items have been created and donated by literally hundreds of preeminent SL fashion designers. Style it right and get ready to bulk up your inventory with fashion wear, accessories and the hottest couture that promises to lift your spirit and make you stand out wherever you travel in SL!
◊ Take advantage of 50% off on all John Galliano Inspired Couture fashion items which will be unveiled at the March 16 Galliano Show presented by BLVD Agency. These discounted items will only be available at half price for 24 hours beginning on March 16 at 12:00 p.m. SLT and ending at 12:00 p.m. SLT on March 17!
◊ Do not miss the numerous Gacha and raffle vendors at the International Plaza. On March 17, ONE LUCKY WINNER will be chosen to receive many of the participating designers’ new releases, as well as other gift prizes and surprises – so be sure to buy your tickets early and often for this highly sought-after raffle!
◊ Who will be named the first “SL Top Model?” The anticipation has rapidly been building over the past several weeks and will culminate with the Grand Finale on March 17 at 9:00 a.m. SLT!
◊ During FASHION FOR LIFE WEEK, you can enter the “Best FFL Photo Contest.” ONE WINNER will receive items or a gift card from over 40 participating designers! Look for the special information kiosks across all 9 sims and join the FFL Flickr group.
◊ Join us for a memorable Closing Party on March 17, 2013 at 12:00 p.m. SLT where we will once again come together and rejoice, commemorate, honor, make merry, and applaud all of our efforts as we say farewell to this year’s FASHION FOR LIFE WEEK.
And so much more – too massive to detail here! Here is your link (http://thebestofsl.com/ffl2013/) for landmarks, sim descriptions, an up-to-the-minute list of donated items and where to find them, our entertainment schedule, and everything you want and need to know about FASHION FOR LIFE WEEK!
One day cancer will no longer threaten the lives of our loved ones or claim another year of anyone’s life. Be a part of making that dream a reality.
Join us at FASHION FOR LIFE 2013!
FASHION FOR LIFE
COCO Tee & Mini Combo Mesh Dress @ FFL
[R] Allure Mystique Mesh Ankle Boots in Red @ FFL
Chop Zuey Exclusive River Rocks Set @ FFL
EMO-tions Semiramis Partial Non-rigged Mesh in Naturals 4 @ FFL
Modish iala Nature Skin in Cioco @ FFL
The Muse Poses Karya #2, #6, #8 @FFL
The Muse Poses Sappho #2
Mariska DuFour of Blacklace brings gold to Fashion for Life 2013! Gold Brocade and Filigree that is! In this design exclusively for FFL 2013, Mariska uses white lace with rich gold filigree accents to design a luxurious lingerie set.
To give this set even more richness, Mariska has also designed a white and gold brocade waist cincher for FFL 2013 that can be worn alone or with this beautiful set. The back has a tie that can be attached, and the detail of the textures for this piece is gorgeous, reminiscent of days long ago when women wore brocade gowns and waist cinchers to give them that hourglass look.
To add even more richness I have added Lazuri’s stunning Princess in the Forest set. Zuri Lyric has designed a stunning set of necklace, bracelets and earrings exclusively for FFL 2013 that is sure to add elegance to any outfit it is worn with. It has a color changing menu so that you can coordinate with various outfits. A definite must have for any accessory! Lazuri is the sponsor of the Mausoleum of Halicarnassus sim at FFL 2013 where Zuri’s creations are located.
You can find these opulent sets from Blacklace and Lazuri only at Fashion For Life 2013.
Designer Credits (FFL 2013 SLURLS included):
Daphne White Lace and Gold: Mariska Dufour of Blacklace @ FFL 2013
Danae Gold Brocade Waist Cincher: Mariska Dufour of Blacklace @ FFL 2013
Princess in the Forest Jewelry Set: Zuri Lyric of Lazuri @ FFL 2013
Amberly Jamaica 5 w/ Freckle add-on: aida Ewing of Glam Affair
Kirby Mesh Hair in Honey: Truth Hawks of Truth