by Sammie Audion
On July 11th, LUXE Paris invited the finalists of the “Look of the Year” event to a ‘fashion brunch’ – and fashionable it certainly was! All models were wearing LUXE Paris dresses, which can be seen as the SL equivalent of Prada.
After the rather personal introduction – by LUXE’s Mika Palmyra and Parisian Skytower – the official part of the event began. Palmyra addressed the crowd first and officially welcomed the finalists and and the guests. Deepthinker Oh of MANIERA SL magazine addressed the contestants and commended Palmyra and Skytower for organizing this exciting contest. Then, Skytower took over to introduce each finalist.
- Arianna Jasmine
- Becky Kenaan
- Dixiesweet28 Twine
- Jaily Bailey
- Lorelei Maggs-Myer
- Payton Heron
- Pinky Parks
- Orelana Firehawk
It became clear that most finalists were graduates of many of Second Life’s modeling academies. How is that relevant you might ask? Often we hear the question asked “Models just hop on pose balls. How is attending a modeling academy not a rip-off?” From a photographer’s perspective, the difference is often huge. A professional model wears well fitted clothing – even up close. No necklace piercing the skin. They wear very well made bodies, shapes, skins, hair and makeup. And their proportions are correct… at least those that are not as tall as the runway likes to demand. Oh, and yes, thank you, they turn of their body and face lights automatically. Simple fact is, a cheap avatar look cannot be ‘fixed’ in Photoshop.
Unfortunately, getting to be a professional level model comes with a hefty price tag, regardless if an academy or the self-made route is chosen. LUXE Paris understands this, which is why they offer this generous prize for the winner. The winner will be able to recover, at least some of, her training expenses. This strategy pays back for the designers too as stylish and real looking models certainly help to sell their clothing lines. Professional models are often able to adjust their look to the style of the clothing they show off. Hence, it is not surprising that models sometimes get exclusively linked to a designer or a line.
It was nice to see that LUXE Paris made this fashion brunch truly about the models. After giving every model the spotlight they deserved for reaching the finals, LUXE Paris invited them to the main store and the finalists could pick their favorite ten LUXE outfits for free. After all, clothing is another huge expense for models.
Then, every finalist got a free photo session in a professional studio. These will be photos they can add to their portfolio, which is after all a very important component to finding work as a model.
In conclusion, this was a very well organized fashion brunch set in a lovely garden that celebrated the finalists of LUXE Paris’ contest. Now it is up to the judges to decide which one of the beautiful models has the Look of the Year.
Story and Photographs by Sammie Audion